{"id":12695,"date":"2013-02-12T14:24:40","date_gmt":"2013-02-12T20:24:40","guid":{"rendered":"http:\/\/csinewsnow.com\/?p=12695"},"modified":"2013-02-12T14:24:40","modified_gmt":"2013-02-12T20:24:40","slug":"realtruck-com-record-sales-2012","status":"publish","type":"post","link":"http:\/\/csinewsnow.com\/?p=12695","title":{"rendered":"RealTruck.Com, Record Sales 2012"},"content":{"rendered":"

\"\"<\/a>From JSDC Newsletter<\/p>\n

Feb 12, 2013<\/p>\n

RealTruck.com experienced a record-breaking 2012, ending the year with $17.5 million in sales.\u00a0<\/p>\n

\u00a0The pickup truck accessory e-retailer attributes this success to focusing on enhancing its company culture through the practice of their guiding principles. This effort has been resulted in a better overall customer experience and has radically changed how quickly and effectively ideas are executed.\u00a0<\/p>\n

\u00a0In additional to enhancing the culture, other noteworthy improvements include an updated checkout process, an enhanced Oracle<\/a> (formerly Endeca) search, teaming up with Media Forge<\/a> for re-targeting advertisements and implementing a shopping cart abandonment solution with Smarter Remarketer<\/a>. \u00a0<\/p>\n

RealTruck\u2019s revenue grew 32.57% over 2011, while transactions increased 30.21% in that same timeframe. The company also saw a significant sales increase from users on mobile devices; the conversion rate for visitors using a smart phone or tablet during November and December was 96% above average compared to the rest of 2012, with the conversion rate on Cyber Monday peaking at 205% above average.<\/p>\n

\u00a0\u201cIdeas are a dime a dozen. Executing them is the hard part. We have continued to focus on improving our company culture. As a result, everyone in the company is empowered and engaged into learning and improving everything we do, every day.\u201d said Scott Bintz, CEO.\u00a0 \u201cEverything from our customer experience to our back end operations is affected. It\u2019s truly amazing watching our culture develop and push what we do to higher and higher levels.\u00a0This is especially rewarding considering our North Dakota built team is competing on a national level against better financed competitors who have easier access to greater resources. We have had 16 record-breaking months in a row with limited resources and our growth has been totally financed by our profits.\u00a0 We have high hopes for making it into the next Internet Retails Top 500 Guide, which ranks the largest US ecommerce companies.\u201d<\/p>\n

RealTruck.com entered 2013 riding a 16-month wave of record breaking sales and is currently ranked 245th in the Internet Retailer Mobile 400 Guide<\/a>.<\/p>\n

About RealTruck.com<\/strong><\/p>\n

RealTruck.com, an online pickup truck accessory store was founded by CEO Scott Bintz in 1998. \u00a0Although its humble beginnings were in the basement of a duplex, RealTruck has now grown into a multi-million dollar ecommerce superstore headquartered to Jamestown, N.D. with a satellite office in Fargo, N.D.\u00a0<\/p>\n

RealTruck.com currently employs more than 30 employees and offers over 500,000 accessories for all of the top pickup truck and sports utility vehicle makes and models on the market today. Driven by a unique set of Guiding Principles<\/a>, its mission is to improve people\u2019s lives and vehicles. \u00a0<\/p>\n

For more information, please visit RealTruck.com<\/a>, or @RealTruck<\/a> on twitter.<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

From JSDC Newsletter Feb 12, 2013 RealTruck.com experienced a record-breaking 2012, ending the year with $17.5 million in sales.\u00a0 \u00a0The pickup truck accessory e-retailer attributes this success to focusing on enhancing its company culture through the practice of their guiding principles. This effort has been resulted in a better overall […]<\/p>\n","protected":false},"author":3,"featured_media":12696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-12695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jamestown"],"_links":{"self":[{"href":"http:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/posts\/12695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/csinewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12695"}],"version-history":[{"count":2,"href":"http:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/posts\/12695\/revisions"}],"predecessor-version":[{"id":12698,"href":"http:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/posts\/12695\/revisions\/12698"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/media\/12696"}],"wp:attachment":[{"href":"http:\/\/csinewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/csinewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12695"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/csinewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}