{"id":168610,"date":"2019-04-01T10:00:16","date_gmt":"2019-04-01T15:00:16","guid":{"rendered":"http:\/\/csinewsnow.com\/?p=168610"},"modified":"2019-04-01T13:32:46","modified_gmt":"2019-04-01T18:32:46","slug":"kelloggs-selling-keebler-brand-to-nutella","status":"publish","type":"post","link":"https:\/\/csinewsnow.com\/?p=168610","title":{"rendered":"Kellogg&#8217;s selling Keebler brand to Nutella"},"content":{"rendered":"<article id=\"story_content\" class=\"summary ap-serif d-block mb-3\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-168611 alignleft\" src=\"http:\/\/csinewsnow.com\/wp-content\/uploads\/2019\/04\/Kellogg-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/csinewsnow.com\/wp-content\/uploads\/2019\/04\/Kellogg-300x200.jpg 300w, https:\/\/csinewsnow.com\/wp-content\/uploads\/2019\/04\/Kellogg-768x512.jpg 768w, https:\/\/csinewsnow.com\/wp-content\/uploads\/2019\/04\/Kellogg.jpg 1024w, https:\/\/csinewsnow.com\/wp-content\/uploads\/2019\/04\/Kellogg-262x175.jpg 262w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>NEW YORK (AP) \u2014 Kellogg is selling its iconic Keebler cookie brand and other sweet snacks businesses to Ferrero for $1.3 billion.The Battle Creek, Michigan-based Kellogg Co. says the brands in the deal generated sales of $900 million and profits of $75 million last year. Kellogg is also selling its Mother&#8217;s and Famous Amos cookie brands, as well as its fruit-flavored snack, pie crust and ice cream cone businesses.<\/p>\n<p>Kellogg acquired Keebler Foods, which was founded in 1853, in 2001 for $3.86 billion.<\/p>\n<p>It expects to use sale proceeds to pay down debt.<\/p>\n<p>Ferrero, an Italian confectionary company best known for its Nutella hazelnut cream, said Monday it will also acquire six U.S. manufacturing plants from Kellogg in the deal.<\/p>\n<p>Kellogg is among many U.S. food companies that have sold off brands in recent years to adapt to a consumer shift toward more fresh, less processed snacks and foods.<\/p>\n<p>The sale is expected to close by the end of July.<\/p>\n<p>(AP Photo\/Seth Wenig, File)<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK (AP) \u2014 Kellogg is selling its iconic Keebler cookie brand and other sweet snacks businesses to Ferrero for $1.3 billion.The Battle Creek, Michigan-based Kellogg Co. says the brands in the deal generated sales of $900 million and profits of $75 million last year. Kellogg is also selling its [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":168611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-168610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-state"],"_links":{"self":[{"href":"https:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/posts\/168610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/csinewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=168610"}],"version-history":[{"count":3,"href":"https:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/posts\/168610\/revisions"}],"predecessor-version":[{"id":168633,"href":"https:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/posts\/168610\/revisions\/168633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csinewsnow.com\/index.php?rest_route=\/wp\/v2\/media\/168611"}],"wp:attachment":[{"href":"https:\/\/csinewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=168610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csinewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=168610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csinewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=168610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}