whitebuffaloTHUMBJamestown, ND (KCSi-T.V. News) — The Buffalo City Tourism Foundation  Board has selected  Jamestown advertsing agency, Redplum to develop a branding process, and update its marketing strategy.

The Board approved 10-1, with member Mitzi Hager opposed.

Executive Director Searle Swedlund says requests for proposals went out and two firms made presentations last week.

The BCTF has $90,000 for advertising and marketing.   Redplum’s cost for  the branding process is $25,652.

 The agreement with the Redplum agency  allows the BCTF to use as much or as little of the agency’s work as it wants in the branding process.

The possibility exists that the organizations name and the board’s name may be changed from “Buffalo City” to “Jamestown” to better reflect that Jamestown is the destination of information promoted by the BCTF.

He says the foundation board is also discussing “who is the best visitor” to Jamestown.

On Tuesday’s Wayne Byers Show on CSi Cable 2, Swedlund said that he recently visited Keystone, Colorado, where in the winter, snow skiing is the tourist attraction.

He pointed out that in the summer the ski trails are used for down hill biking events and activities.

Swedlund suggested that the Jamestown area may be able to offer more biking opportunities for visitors, and maybe establish a bike shop in town.

He added that the Jamestown area has much to offer, to tourists, plus even more untapped ideas, that residents can bring to the table, perhaps organizations partnering with other groups to develop and bring new attractions to Jamestown.

He says his office and the BCTF Board are always interested in hearing about new tourism ideas.