whitebuffaloTHUMBJamestown, ND (KCSi-T.V. News Sept 23, 2013) — The Buffalo City Tourism Foundation Board has approved plans in developing a brand and marketing plan.

The board okayed a summary of services agreement with Redplum Media, for $19,824.

The board also approved its marketing committee members, Tanea Clocksene, Lisa Barnick and Toni Pirkl, to make decisions related to development of the brand and marketing plan without having to get board approval on every aspect of the plan.

The next step in the brand and marketing plan development process will be developing consumer profiles.

Also to be developed is two to three customer profiles based on demographic data available through BCTF, North Dakota Tourism and past Jamestown tourism events.

The committee will also work in areas of message and brand development and finally, will come up with a brand guide with advertising templates that BCTF will use in all of its marketing material.