FARGO, N.D. (AP Oct 18, 2013) – Licensing revenue for North Dakota State University Bison-branded apparel and merchandise has more than tripled in the last five years.
NDSU is the two-time defending champion in the NCAA’s Football Championship Subdivision. And the Bison are undefeated and top-ranked this year.
More than 270 licensees now have permission to recreate the school’s logos for profit. The NDSU athletic department receives a 10 percent royalty on the wholesale cost of items produced. The royalty brought in $418,000 last year.
Rick Fletcher is general manager for CI Sport, which produces collegiate licensed apparel for hundreds of schools including NDSU. He says teams that are winning and have a winning tradition tend to be bigger royalty generators.
