SwedlundJamestown (CSi) The Jamestown Tourism Board is reviewing and updating its strategic plan.

The board on Wednesday reviewed information that Searle Swedlund, Jamestown Tourism executive director, created to guide the board through the process, as it’s been five years since the plan was updated.

The document is designed to stimulate conversation for board members. Swedlund will meet with each board member individually and review the proposed goals and determine if any board members have more goals or ideas to add to the strategic plan.

The goals in the board’s proposed strategic plan are:

Promote and market the Discover Jamestown brand

Enhance and grow camping and outdoor recreation in Jamestown and the surrounding area

Expand the stories of Jamestown and the surrounding area

Promote Jamestown as a regional hub for tourism and recreation

Be a source to local/regional tourism entities for additional resources, training and operational assistance.

The board discussed growing area camping and outdoor recreation activities and mapping horse-riding trails in the area.

Board members also would like to see better signs or use of photographs to get travelers from I 94 to the Frontier Village/National Buffalo Museum area.