BISMARCK, N.D. (AP) — The tourism division for the North Dakota Chamber of Commerce says tourism ads brought in $328.3 million in non-resident visitor spending in 2016.

The non-resident visitors contributed $18.7 million to the state’s tax base.

The chamber’s tourism division director Sara Otte Coleman says the campaign featuring actor Josh Duhamel showcased a variety of state amenities revolving around North Dakota history, the outdoors and city attractions.

North Dakota invested $3.17 million in advertising to out-of-state markets in 2016, resulting in 354,000 non-resident trips to the state. All told, the advertising brought in $104 in non-resident spending for every $1 spent on advertising.