Jamestown – In October, pink takes on a deeper meaning at Jamestown Regional Medical Center. The medical center is transforming into Pinky Swear Headquarters, where a simple childhood gesture – a pinky swear – becomes a powerful promise. It is more than just a commitment to personal health; it’s a pledge to loved ones, friends and the community.

For JRMC, October’s Breast Health Month isn’t just a campaign – it’s a mission to eliminate excuses, break down barriers and bring healthcare accountability to the forefront.

“We’re not just asking women to schedule their mammograms,” said Chief Nursing Officer Trisha Jungels. “We’re encouraging everyone to make a promise—to themselves and their loved ones. Whether it’s for your own health or to support someone you care about, we want you to know that you matter and taking care of your health is essential.”

The medical center’s team of mammographers, including Maria Benson, Renae Berg and Heather Sobolik, welcomes each woman who steps through the door with the same care and commitment.

“It’s about making the experience as comfortable as possible,” said Berg. “I try to keep the conversation light and make sure the focus stays on how strong our patients are. We’ll get through it together.”

This year, JRMC is offering more than just words of encouragement – they’re rolling out the pink carpet, literally. Every woman who receives a mammogram will experience JRMC’s VIPink experience, ensuring she feels supported from start to finish. With JRMC being the first to offer contrast-enhanced digital mammography (CEDM) in Jamestown, women can have confidence knowing they are receiving state-of-the-art care. CEDM, especially for those with dense breast tissue, gives radiologists a more precise view, making it easier to detect even the smallest of changes.

“It’s a game changer,” said JRMC Radiology Manager Conrad Mitzel. “When it comes to detecting breast cancer early, every bit of detail counts and this technology is designed to help us do just that.”

But even with cutting-edge tools, JRMC knows that some women may still face challenges in getting their screenings. That’s why the medical center has strengthened its No Excuses program, ensuring that no woman – uninsured, underinsured or otherwise – must go without the care she needs.

“No Excuses means we’ll help navigate any barriers,” said JRMC Foundation Director Tonya Perkins. “We are determined to ensure that no woman has to choose between her health and her budget.”

Women in the region can access mammograms, pap tests and advanced screenings through the No Excuses program, all without income restrictions.

“We’ll work with you, whether through Women’s Way, No Excuses or a combination,” said Sobolik. “We are here to help, not judge.”

Make Your Pinky Swear Today
Now’s the time to act. Schedule your mammogram, grab a friend and make a pinky swear together. Join JRMC in committing to breast health accountability and breaking down the barriers to early detection. Call (701) 952-4852 or visit jrmcnd.com/pinkyswear to learn more about the No Excuses program or to schedule your screening.