Jamestown (CSi) Buffalo City Tourism Friday, launched it’s new logo and brand “Discover Jamestown, North Dakota,” at the Jamestown Arts Center, transformed into an environment that embodied the invitation and experience.

     

The rebranding was developed from the community as a whole.

The Buffalo City Tourism Foundation hired advertising and media consulting business, Red Plum Media, in Jamestown, to guide the foundation through a rebranding process that started in late summer 2013.

Tourism Director Searle Swedlund says this nearly year-long endeavor gathered input and feedback from area attractions, businesses, hotels, and restaurant stakeholders. Swedlund says, “This is the message the community is asking us to tell.”

Buffalo City Tourism Board, President, Alden Kollman says “The new brand distinguishes our location between the Red River Valley and the Badlands by defining Jamestown as the heart of the prairie. The new branding also acknowledges the historic relationship of the buffalo while identifying the outdoor experience for Jamestown and the surrounding area.”