Swedlund2Jamestown (CSi) The Jamestown Tourism Board of Directors will meet next month to establish four to six strategic tourism goals.

On Tuesday’s Wayne Byers Show on CSi Cable 2 Jamestown Tourism Director, Searle Swedlund said, eight to ten goals will be established by a tourism board committee that will become Jamestown Tourism’s new three-year strategic plan.

Swedlund said Jamestown Tourism just completed rebranding, and the information the board gathered from the rebranding process should be used by board members when coming up with goals for the strategic plan.

 

In other business,the tourism board, approved the Jamestown Tourism Executive Advisory Board reviewing applicants for membership on the Jamestown Tourism Board of Directors and make a recommendation for appointments.

The board also authorized Swedlund to obtain a cost estimate for trademarking Jamestown Tourism’s logo, “Discover Jamestown.

Tourism board President Alden Kollman said trademarking the logo is essential, enabling organizations wanting to utilize “Discover Jamestown,” on a website or in print, how the logo can be uesd, including approved accompanying color schemes.